Allow multiple tickets to be purchased under other names. So I buy two tickets. One has my name and one has my partner (I can dream.) Then at check-in everybody has their own ticket. 1 to 1 ticket holder 1 to many for ticket purchase. Ideally this wouldd be a mandatory option as we require individual check-in and waivers and such signed by individual ticket holder. Additionally we treat ticket holders as leads in CRM.